Responding to widespread concerns from consumers and public health advocates, Taco Bell has done the right thing and agreed to take down an ad that ridiculed vegetables and the people who eat them. Intended for the Super Bowl, an event that adults and kids alike watch, the ad tried to convince people that bringing a veggie tray to game day is “a cop out” and “people will hate you for it.” The ad encouraged partygoers to instead bring 12-packs of tacos, loaded with calories, sodium and saturated fat.