In another example of marketing disguised as philanthropy, McDonald’s hosts an annual “McTeacher’s Night,” in which overworked, underpaid teachers provide several hours of free labor taking orders and flipping burgers. The fast food giant uses the event to draw in students and, ultimately, build brand loyalty among kids. In return, McDonald’s donates a portion of the funds to local schools. The money can be hard for cash-strapped schools to turn down, and the news media often report on the night uncritically, focusing on money raised rather than the threat it poses to kids’ health.