PepsiCo’s video featured a badly battered woman being asked to identify her attacker out of a lineup of black men and a goat. After being taunted and threatened by the goat, the woman ran from the room, screaming, “I can’t ‘do’ this” — a play on words in reference to the brand, Dew.

The ad’s racial stereotypes and making light of violence against women have no place in any advertising, let alone marketing for products targeting young people.